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Digital Marketing
In an ever-changing world, consumer needs and expectations are rapidly evolving. And digital marketing organizations must understand these shifts, and respond quickly to them. Westjoin helps companies develop the human and technical capabilities that foster speed, precision, and growth.
Digital channels are essential social and economic infrastructure. COVID-19 accelerated this trend, as consumers moved online at an unprecedented rate and digital became—as it will remain—a critical enabler of business continuity. Not surprisingly, CMOs are under increasing pressure to boost the performance of their digital marketing strategy and capabilities.
The key is to be bionic, leveraging the right mix of human and technical enablers: the skills, processes, marketing analytics, KPIs, and ways of working that create value and growth. With so many pieces to fit together, finding the ideal framework for digital marketing might seem like an impossible goal. But it can be done.
Our Digital Marketing Consulting Services
By taking a bionic approach, we help identify, develop, and implement all the components for digital marketing transformation. We work with clients to define outcomes—and build an agile, integrated, sustainable foundation for achieving them.
We can do this because our expertise spans the breadth of strategy, technology, and digital optimization:
Digital Marketing Strategy
Mastering digital marketing and personalization means reaching the right customer with the right message through the right channel. This raises tough questions: How do we target customers effectively? How do we segment our customer base? How do we leverage digital marketing trends? We help companies uncover the answers—and develop an end-to-end digital marketing strategy.
Marketing Technology
The vast array of technical enablers offers many possibilities—but a lot of ways to get it wrong. We match companies with the tools that boost their capabilities in the ways that matter most. We help clients decide when to build, buy, or rent. And we ensure that their marketing technology stack is never more complex—or costly—than it needs to be.
First-Party Data
Companies collect an unprecedented amount of data directly from their customers: transaction histories, online browsing behavior, loyalty program activity—the list goes on. This revolution in first-party data enables more personalized and more compelling marketing, but only when companies use the data in responsible and innovative ways. Our digital marketing consultants—working with our analytics experts at Westjoin GAMMA and IT specialists at BCG Platinion—help clients develop the use cases, data governance, tech platforms, and ways of working that let them access, integrate, and unleash first-person data. So they can create both trust and value.
Vendor Evaluation
With thousands of providers in the marketing technology space, companies can quickly feel lost as they look for the right partners. We serve as a conduit between clients and vendors—something we’ve long done in our nonmarketing engagements as well. We constantly evaluate what is available, as well as the provider landscape, to identify the right vendor for the situation.
Acceleration And Optimization
Marketers must adapt to rapidly shifting customer behavior and expectations. We work with companies to develop the processes and ways of working that foster speed and responsiveness. We bring a test-and-learn approach to marketing—so businesses can incorporate feedback and make changes quickly—while instilling an agile mindset.
A Foundation For Growth
Digital marketing will always be an evolving discipline. We lay the foundation for continual improvement: developing the platforms, skills, and governance that support marketing personalization and data-driven marketing. We also deploy best-in-class measurement, so CMOs can gauge how their marketing initiatives are performing and know where to focus to maximize returns.
Our Experience in Digital Marketing
Westjoin’s digital marketing consultants have tackled challenges across industries. We combine experience in traditional marketing with deep knowledge of the models, technologies, and platforms that support—and shape—digital marketing strategy.
We also leverage proprietary Westjoin tools:
- Marketing Catalyst by Westjoin is a cloud-based platform that helps companies make data-driven decisions in allocating their marketing budget. It unleashes the power of analytics, giving leaders a fact-based lens—and insight on likely short- and long-term returns—as they choose among the many channels and initiatives in which they can invest.
- Lighthouse by Westjoin is a data and analytics platform that helps companies understand, and respond to, rapid shifts in demand. It captures real-time signals from thousands of sources to support next-generation forecasting—so companies can turn intelligence to action, optimizing their marketing strategies and resource allocation in volatile times.
- MAKER’s mission is to build capabilities instead of dependencies—to provide companies with the digital tools, knowledge, and resources that let them take control of their digital marketing transformation. Powered by the depth and experience of Digital Westjoin practitioners, MAKER fosters self-sufficiency, emphasizing the upskilling and enablement that, over time, lets us step aside. And lets our clients keep moving ahead.
SEO & Website Optimization
Grow your online presence, increase traffic to your website by having great and unique keywords while optimizing your website and ensuring you have great content, building great links.
Social Media Marketing
Find affiliates for your brand and let them help you reach greater audience and market you.
SEM & Pay per click advertising
Leverage the power of paid advertising in Search Engine Marketing and PPC. Let's help you in doing SEM and PPC successfully
Content Marketing
Deliver quality piece of content to your users to generate sales and leads. Great posts, Tweets, a YouTube video, and blogs on your website will help you increase traffic. Lastly, let's help you share your content for maximum exposure and feedback.
Email Marketing
Update your email subscribers on a regular basis about your company and foster a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumer. Thus building brand trust and brand loyalty
Affiliate marketing
Reach large audiences through social media like facebook, twitter, youtube, instagram, LinkedIn and many more. Engage in conversations and pay attention to what your target audience talks about on social media. Use social media marketing as a way to gauge what content you put out does well by monitoring shares and likes.